I am sorry but this article gets it all wrong, while we may be in a bubble the reasons for choosing AWS are obvious and the reason startups are choosing are even more obvious. Startups have not technical debt and start from a clean slate, AWS and other cloud providers, for the first time allow companies whose focus is software, the ability to offload infrastructure to an organization that can provide first class service at a manageable cost.<p>Other organizations will slowly follow suite but it will be the startups that hone these systems as they are naturally the early adopters. I personally would never consider owning my own infrastructure again, I just cant provide the level of maturity that Amazon or others can at the price they do it at.<p>Bubble or no bubble AWS provides some clear cut business advantages. Ignoring them does not prove that a bubble exists.