The article misses the big difference between Shakespeare in Elizabethan London and Shakespeare in twenty-first century Topeka - today's Shakespeare has far more competition. He's not just competing against Topeka's Marlowe <i>et al.</i>, but against those of Kansas City, St. Louis, New York, London, Shanghai, LA, and everywhere else in the world. His $15 million dollar vision for Topeka's very own Globe Theater has to compete with Google, T-bills, and an Arby's franchise for investment.<p>And of course Shakespeare of Topeka is also competing against the established brand of the original for access to existing theaters and against all those athletes for a slice of the public's leisure time and disposable dollars.<p>In many ways the Bard had it easy, there's only so much entertainment value in gin and whoring. If he had to go up against American Idol, things might have been quite different.