> A lot of companies like Basecamp and Spotify executed this idea with their company blogs.<p>> They started with a Medium publication, and when they gained traction on their content, they moved to their own hosted blogs.<p>This is false. Basecamp's blog "Signal v Noise" is much older than Medium itself, and their transition perfectly illustrates what Medium has become[1]:<p>> Three years ago we embraced an exciting new publishing platform called Medium. It felt like a new start for a writing community, and we benefitted immensely from the boost in reach and readership those early days brought. But alas it was not to last.<p>> When we moved over, Medium was all about attracting big blogs and other publishers. This was going to be a new space for a new time where publishers could find a home. And it was. For a while.<p>> These days Medium is focused on their membership offering, though. Trying to aggregate writing from many sources and sell a broad subscription on top of that. And it’s a neat model, and it’s wonderful to see Medium try something different. But it’s not for us, and it’s not for Signal v Noise.<p>[...]<p>> So now we’re back on the indie trail. The new blog is powered by our friends at WordPress, and the new amazing design is courtesy of our in-house designer Adam Stoddard.<p>> Thanks to the fact that we kept our own domain when we moved to Medium, all the articles and links still work. The pieces have simply swapped the Medium styling for our own look. (Although, sad to say, Medium didn’t let us export the comments, so those are gone ).<p>[1] <a href="https://m.signalvnoise.com/signal-v-noise-exits-medium/" rel="nofollow">https://m.signalvnoise.com/signal-v-noise-exits-medium/</a>