While I understand that the file system is the single greatest source of confusion for casual computer users, I definitely do not think iPhoto is the best alternative paradigm. Most casual users that I know hate iPhoto and iTunes with a passion. It's one of those areas (like the file system!) that Apple does really poorly.<p>I've never used Receivd (hate the name), but it might be able to get over the file system hump. I don't understand why they would encourage comparison to iPhoto for OS X though. Maybe something was lost in translation there.