This may be off topic, not sure, but will go for it since not a lot of discussion yet.<p>I've never even heard of this company. Perhaps I'm just part of the unwashed masses? I know Dillard's, Neiman Marcus, Sachs Fifth Ave, ummm and that's about it from the perspective of my layman's understanding of department stores.<p>If this company has never managed to inform me of its name over the decades I have been alive and browsing online, perhaps this bankruptcy is not as huge as surprised as one might think poor marketing, poor awareness, poor sales...?