Introducing Instagram Reels

This flips the typical narrative of "Chinese companies copy our products and their government lets them" on its head. I understand why this is a valid business move, but I think that the sense of moral superiority over China that is so pervasive in conversations with Americans is even less credible now.

Copying snapchat to make stories. TikTok to make Reels. And fb originally bought Instagram. Can the big players just copy or buy every competitor at some point and remain on top?

Instagram Stories were not quite a Snapchat-killer, but they did take a huge chunk of the Snapchat market share. This could be similar.

Do it for the Reels?<p>I&#x27;m not sure the tone of Instagram really agrees with the content of TikTok, which feels like it picked up where Vine left off.

Should&#x27;ve called it &quot;Moments&quot; or &quot;Memes.&quot;

I wonder if this will work as well as Stories did. I mean, technologically it will, sure, but if you start with the customer in mind, Snapchat is not TikTok.<p>Instagram and Snapchat share the same market. Like Facebook, they originated among college students, and became the default platforms of that young adult demographic. Instagram copying Snapchat features is brutal to Snapchat because Snapchat power users were probably Instagram&#x2F;Facebook power users as well.<p>TikTok and Musical.ly, as has been written to death by tech journalists, are much more dominate in a younger demographic. They&#x27;re sort of unique among social platforms in their ability to do so. I wonder if Instagram has enough penetration in that demographic to really syphon off a meaningful chunk of users, or if this will just block Instagram&#x27;s existing users from migrating?

I see the advantage of tying it in with Instagram, I think it will help user growth early on, but I think it will likely inhibit growth later on. What exactly are you signing up for when you sign up for Instagram? Are you signing up for Reels, OG Instagram, or Stories? Stories at least sort of made sense with the original Instagram, but Reels doesn&#x27;t feel like a fit at all to me. The bloat of the app at this point seems like a barrier to using it.<p>Maybe they&#x27;ll be able to spin off a separate Reels app as well at some point? That&#x27;s the only way I&#x27;d ever be interested in it.

I feel like IG missed the mark with the 15 second video limit if they want an actual competitor to TT. The really really good TT content: original songwriters and musicians, semi-pro chefs, artists, woodworking, blacksmithing, skateboarding, sewing, just really passionate nerds teaching or showing off their skills benefit from longer-form videos.<p>The format of TT has made it really easy for people to share their hobbies but isn&#x27;t plagued by the Wadsworth Constant.

Who couldn&#x27;t see this coming, honestly? Zero surprises and it&#x27;s the obvious move to try to consolidate a market in which they are pretty big already.

I&#x27;m hoping, as they push more to support creation, they address their compression&#x2F;encoding on Android devices.<p>On my Pixel, the only way I can get high-quality videos in my stories is by recording using the Camera app, and then sharing to Instagram. If I add any text&#x2F;sticker&#x2F;overlay, the final video has obvious artifacting.

Kinda lines up well with MS talking with tiktok. Wonder why MS wants tiktok still? The US and India banned them and now Instagram copied them too. I do t know how the inluencers move across social networks but why would users stick to tiktok? In that scenario why would MS want it unless its for an extravagant discount?

I have to say they are really annoying in &quot;Explore&quot; tab because they take more than half of the screen-space.

I can remember a slew of video based apps that Instagram killed when it added video in the early days - Viddy, SocialCam, Kik, Vine, they were all in competition and Instagram came and ate their lunch, then did the same to Snapchat, now tiktok.

at what point is competition stifled when large companies can just totally copy competition by throwing money at something. In ten years, we will have an American Samsung.

This is a response to TikTok, I guess?