"If you believe in a free and open internet then you have to agree this is wrong."<p>I don't have to agree. Perhaps it was 'wrong' before that Breitbart ranked as high as they did earlier.<p>I can still go to Breitbart.com - no one is stopping me from going there. No one is stopping them from setting up their servers, hosting their content, and doing all that stuff. They don't get as much 'free' exposure via google as they used to. Other sites now get more visibility. So what? If BB kept their 'visibility' in the search index, every search result they show up in is taking space from a different site that might have shown up instead. Why are they owed anything from google? Google changes their algorithms, and there's more content to compete with too.<p>If we make some sort of assumption that google's algorithms get modified or perhaps simply adapt to the audience's searches, perhaps... there's less appetite for Breitbart content and ideas across google's user base, and them ranking lower <i>years down the road</i> isn't some grand left-wing conspiracy, but a company serving the needs and desires of its users?