We’ll do a beta, then a Hacker News launch, followed by an official launch.

I think 200 nipples is the biggest factor of this thing... Forget about selling stuff to corporate clients (I'd rather buy somewhere else than explain to my A/P person why I bought something at "200 nipples" and can she please pay the bill).<p>Hopefully these guys have figured out how they are going to beat a cafepress self-generated unique design.<p>Who knows, hopefully this thing can go beyond it's name and they have their business model in order. Best of luck to them.

Man, if I could only figure out what's launching.

Just out of curiosity .. what do you plan to do when the month ends and you haven't sold all the shirts. Just sell them at a discounted price?<p>To be honest, although I love the concept I think no one would pay over $70 for a shirt and the few who paid $60 probably did it out of novelty value, but what do I know?

But first you need to erect your databases.

I really like the way the price goes up as more sell. I always wanted to try that on pro accounts for web services.