Just saw a guy on Twitter claim that he grew his client's revenue from $170k to $850k, because of product-market fit.
(https://twitter.com/zachmstuck/status/1293570074054397952)<p>I was under the impression that product-market fit means how well your business idea meets the market demand. Well, how can then a consultant change that? Am I missing something?
My framework for this as a failing entrepreneur so far, so don't take too seriously:<p>There are 3 steps going from 0 to 1:
1. problem/solution fit
2. product/market fit
3. business model fit<p>#1 determines whether or not you can make just a few people very successful in achieving some outcome they want where they are willing to pay you<p>#2 determines whether or not there's a market that highly demands your solution and you can convince them to pay you for it at scale<p>#3 determines whether the net profit and net profit growth YoY justifies working on the company<p>I think this tweet is saying the company already had product/market fit so scaling it was no problem.<p>Brian Balfour is someone who actually has some success. Here's his series for putting p/m fit in a different framework: <a href="https://brianbalfour.com/essays/product-market-fit-isnt-enough" rel="nofollow">https://brianbalfour.com/essays/product-market-fit-isnt-enou...</a>