Why Recessions Suck More Than Expansions Rock

It's simple really. If you increase the value of 100 by 10% and then decrease the resultant by 10%, you get an overall reduction in value (even if you do it the other way around) ;)

Point 3 refers to loss aversion: <a href="http://en.wikipedia.org/wiki/Loss_aversion" rel="nofollow">http://en.wikipedia.org/wiki/Loss_aversion</a>

I enjoyed the post but I'm struggling to figure out exactly the point it was trying to make?