I fully agree with you. We don't get the phenomenon either. In our last job hiring, we decided to have fun with it though and put out an ad description for a marketing "ninja-wizard" <a href="http://blog.giveforward.com/giveforward-is-hiring-a-prmarketingsocial-media-ninja-wizard" rel="nofollow">http://blog.giveforward.com/giveforward-is-hiring-a-prmarket...</a>