I believe the scientists, but I'm not sure this type of 'marketing' is effective and it could possibly even be damaging, or at least a waste of effort (which means damaging).<p>To someone non-sciency in mindset (which is a great deal of the population), they see this graph, and yet they don't see such hyperbolic, catastrophic, world-ending stuff happening in their day-to-day reality. It's even too cartoonishly hyperbolic to be justified by starvation in Africa.<p>This type of framing of this problem is alarmist, but it can then backfire due to seeming unrealistic and out of touch with reality, making science's reputation even worse.<p>Anyone else agree? I'm not a professional scientist, just a small thought.<p>Perhaps a different approach is needed entirely? We don't need 'cool' alarming and sensationalist marketing that grab newspapers' attention more than anything.<p>It's not really solving the problem, is it?