Apple showing signs it may soon launch a search engine

197 点作者 ziodave将近 5 年前

31 条评论

I hope they do – Google is far, far, far too dominant in this space, and small-ish incumbents don't really stand a chance. If they keep up their privacy-friendly stance, this could really become something neat. I'd like for at least a little bit of competition in the gatekeeper-for-human-knowledge space.

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adoxyz将近 5 年前

If it's anything like Siri, I'll pass.Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.

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akmarinov将近 5 年前

No, thanks.Apple is notoriously horrible when it comes to localization: Apple Maps (localization, regional maps, regional traffic data, turn by turn), iOS supported languages, Siri supported languages, their new Apple Translate that only has 7-8 languages, Spotlight suggestions, etc.They're also very slow to expand their services, I think Apple News still only supports 4 countries.Just buy DuckDuckGo

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phenylene将近 5 年前

Maybe Apple could use it to search for wherever their developer documentation went.

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giarc将近 5 年前

Scott Galloway talked about this in a recent Pivot Podcast. He predicts it will launch after the US DOJ announces anti-trust actions against Google. If they do it soon, Google will just point to Apple to say "We aren't the only game in town... this $2 trillion dollar company just launched a search engine on a few billion phones/tablets/PCs around the world." They have reason to wait.

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machello13将近 5 年前

> It is clear that Apple has started to return search results within Spotlight Search and is completely bypassing Google altogether.This isn't new in iOS 14, Spotlight has had a basic web search (supported by Apple's crawler) for several years.

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onion2k将近 5 年前

It's always a tempting story - Apple have the resources, they could make a lot of money from making it the Safari and iOS default, and they're pushing in to services for growth, but people have been suggesting that Apple will launch a search engine "soon" for at least a decade. It hasn't happened yet and there's no particularly significant reason to believe it'll happen now.That said, it would be nice if Google had some proper competition to drive innovation for once. Search really hasn't changed in any fundamental or even noticeable way for a long time.

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cblconfederate将近 5 年前

But Apple's model is selling premium products and a search is a massive expense for apparently zero benefit to them (they wouldn't launch ads would they?). Plus their web results will probably be strictly censored and say goodbye to open web. It would be a nice dream though, google having some serious competition.

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sroussey将近 5 年前

How would apple monetize this search engine?I don’t completely trust Apple with doing ads as they already do plenty of self-dealing with their own ad system.If anything, they should jedison their ad product altogether.

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aazaa将近 5 年前

Apple's MO is vertical integration. So this only makes sense in the context of a vertical integration play. The article talks about some of ways a search engine could integrate with existing products, but they don't seem very compelling.On that score, this doesn't look like it will happen, despite appearances.On the other hand, if Apple is also working on another, secret, project that would integrate well with search, that would be a different matter.

altdatathrow将近 5 年前

It’s going to suck for the e-commerce sites who have to pay Apple 30% commissions to be listed in their web directory.

blazar将近 5 年前

Finally, a way to opt out of AMP links on Safari -.-

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jdeibele将近 5 年前

Google Maps is slightly superior to Apple Maps but the gap continues to narrow and it's possible that Apple will pull ahead. The competition between the two means that it's important for new features to be added and incorrect data to be fixed.On the other hand, Apple's search in the App Store app is so bad that I use DDG or Google to search for apps.

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tyingq将近 5 年前

Would they likely just tie it tightly to Apple devices, or would they also expose it as a regular web site?

yalogin将近 5 年前

Have a feeling this is just syndication taking cue from Scott Galloway's recent podcasts. He has been saying at least over his last two pods that Apple is going to launch a search engine.

CarbyAu将近 5 年前

I hope they do so that aggregate searchers have another option.I want a search engine I can use the search term "rockets" to get me actual fire breathing rockets rather than some US sports team...

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colinbartlett将近 5 年前

If privacy is the focus, could Apple acquire Duck Duck Go and get a head start? Or is there no reason to get a head start when you have virtually unlimited resources?

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devinl将近 5 年前

~1/5 of Apple's Services revenue comes from having google be the default search ($9-10B per year), so I wonder if this new search will coincide with them ramping up their own search ads business [<a href="https://9to5mac.com/2019/11/15/apple-ad-revenue/" rel="nofollow">https://9to5mac.com/2019/11/15/apple-ad-revenue/</a>]

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rising-sky将近 5 年前

If this eventually bears out in reality, will not be surprised if they make an attempt to buy DuckDuckGo since they align on privacy as a business model. However, I'm not certain how I would feel about the concentration in a few large players, which would be the outcome of that, although it sounds like it might increase rather than decrease the level of competition...

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toper-centage将近 5 年前

I feel like this will hurt small companies developing Bing-based engines more than it will hurt Google.

salimmadjd将近 5 年前

Apple's spellchecker/autocorrect is horrible compared to google's.When you type anything in google, very often with very high accuracy suggests the correct spelling.I believe the search engine data can go a long way in helping apple improve basic stuff like spell checker and auto correction.

HumblyTossed将近 5 年前

Why don't they invest heavily in DDG? They don't have to have their own.

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azinman2将近 5 年前

This is so silly. It’s already launched! It’s the “Siri Suggested Website”. It’s already there in spotlight and Safari. Those links come from an Apple crawler! There’s no mystery.

throwawaysea将近 5 年前

Will Apple curate, police, and censor their search results like they do the App Store? While I welcome competition for google, I really wish it was from some other players.

mark_l_watson将近 5 年前

re: ""iOS and iPadOS 14 beta bypasses Google Search with Spotlight Search""I just updated my iPad Pro to the latest 14 beta this morning, tried Splotlight search, and I didn't see this effect.EDIT: I forgot to add that I look forward to a privacy respecting search from Apple.

li4ick将近 5 年前

Makes sense. If they're really serious about Siri they need a high-quality search engine.

chanmad29将近 5 年前

Assuming Apple is going to let go the $12B+ that Google pays to remain as the default search.

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pcdoodle将近 5 年前

Cool, do I have to pay 30% of my revenue to show up in the search results?

bitxbit将近 5 年前

Wish Apple would release a GPU line. A man can dream right?

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brentos99将近 5 年前

30% for all transactions done on Apple search

jacquesm将近 5 年前

Will this be before or after that Apple car?