Yes. As the article mentions, Google has hilariously set in products on all sides of the market, and then slowly forced everyone to switch to using them.<p>When you sell ad space, you have to use a Google program to broker that deal for you. When you buy ad space, you have to use a Google program to broker that deal for you. And the market these deals are brokered on is also Google's.<p>In an ideal world, the brokers buying and selling ad space should be trying to get the best deal for their customers. But when Google runs all sides of the table, it's optimizing for it's own profit.