I remember the time (heh) when this was all the rage.<p>It's an interesting concept, especially since the notion of 60 minutes - 12 hours are derived from Babylonian numbering system [1] and even without timezones I find myself having to stop and calculate minutes & hours all the time because they're not nicely divisible by 10 like the metric system.<p>Having said that, if the goal is to eliminate timezone confusion, we can all just use UTC time and be done with it :)<p>In short, it was an interesting concept, but even an impressionable young me at that time thinks it's more a marketing effort rather than a scientific effort to "fix" clocks.<p>[1] <a href="https://www.scientificamerican.com/article/experts-time-division-days-hours-minutes/" rel="nofollow">https://www.scientificamerican.com/article/experts-time-divi...</a>