Normally I hate any sort of artificial meat, but this I'm actually excited about. Fish these days have become too loaded with mercury [0]. And targeting sushi is smart of them; sushi is already so unique as a food that it doesn't even register as meat (at least to me).<p>---<p>[0] <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1241452/" rel="nofollow">https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1241452/</a>