Recent lengthy New Yorker article on the same topic, Simulmatics in the JFK presidential campaign: <a href="https://www.newyorker.com/magazine/2020/08/03/how-the-simulmatics-corporation-invented-the-future" rel="nofollow">https://www.newyorker.com/magazine/2020/08/03/how-the-simulm...</a><p>And a couple subsequent letters from readers on the article:<p><a href="https://www.newyorker.com/magazine/2020/09/07/letters-from-the-september-7-2020-issue" rel="nofollow">https://www.newyorker.com/magazine/2020/09/07/letters-from-t...</a><p>The New Yorker article was odd to me for a New Yorker article, it had a lot of historical context without a lot of details of what Simulmatics actually did for the Kennedy campaign. Perhaps there isn't a lot of historical record/people who want to talk about it. I was left feeing like I had learned that the Simulmatics founders had an idea, and successfully sold it to the Kennedy campaign and made some money, but not sure to what extent it actually provided value in that actual campaign.<p>With some people suggesting the same might be true of Cambridge Analytica.... the more things change? (I have no opinion on what value either CA or Simulmatics actually provided, I don't know enough).<p>I haven't listened to/read the NPR piece yet.