I don't care much either way, except that I see some cases where using a 'www' hostname can be advantageous. In television and commercials, it's a useful marker that what being listed refers to a website. To the layman who is not familiar with all TLDs, 'example.nu' may be bogus, while 'www.example.nu' is immediately recognizable as referring to a website.<p>My take: 'www' helps in disambiguation, and sure is nicer than having to prefix all names with '<a href="http://" rel="nofollow">http://</a>.