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How Lidl is designed to make you shop big and spend more money

1 点作者 pattle超过 4 年前

1 comment

cinntaile超过 4 年前
This was a bit of a strange read.<p>1. Long queues... That&#x27;s how low budget chains operate, they understaff so you regularly get longer queues. They usually resolve pretty quickly. I don&#x27;t see how this would be a reason for buying lots of groceries. People go there because it&#x27;s cheap, having to wait an extra minute isn&#x27;t a dealbreaker for most people.<p>2. No sandwiches or food to go... This is very country dependent.<p>3. No self service... Are there any budget chains with self service? It&#x27;s probably more expensive.<p>4. Separate entrance and exit... This is pretty common. I&#x27;m assuming it&#x27;s to trick people into buying something by forcing them to go through the store. I don&#x27;t see how it supports the thesis of Lidl being a shop where you shop a lot.<p>5. Awkward baskets... They look like regular baskets to me, I agree that their size tricks you into underestimating how much you buy.