Google has no brand sense left. This is an app used by so many kids, who love it, and they are shutting it down. Instead they shouldn't have launched it.
I understand user studies, but this makes no sense. And no matter how they brand it ( they literally opened a new division Area 120) which speacializes in killing products. lol), this is BS.<p>Where's the product strategy? vision? If they wanted to study the demand and then move it Assistant eventually, then they should've launched it on the Assistant in the first place.<p>The mass userbase of the native app doesn't validate whether people will find the assistant experience frictionless.<p>Anyways, i am just spitballing (maybe this time they have a strategy!), but one thing is quite clear that they're actively destroying brand value across demographics.<p>I love google products so this is kind of frustrating. I've been wondering for past 2-3 years whether they even realise how brand image damage stuff like this causes?<p>Also, I am just a college student and I'd love to know from SV folks if you think that apart from the old Google products, their is lack of vision in new products? lack of vision in new PMs?
Is Google not able to attract good talent anymore in terms of Product Strategy, Mgmt, Branding? Is it deteriorating?
I've always felt that Google is terrible at perception management.<p>Happy to be corrected in case something above didn't make sense :)