I don't understand how they can keep people in line. It takes <i>one</i> to talk, and the whole organization is at risk.<p>Online "reputation management" is easy work, it's a very grey area, and it would take a lot of investigation to reveal that someone has actually been targeted and attacked.<p>But take medication sellers, the covers are great, but it only takes one customer to brag about it and then it's a matter of time until you're done. Anything said online will come under the review of authorities sooner or later.<p>If we are do delve deeper, real world hits are even riskier. And they don't pay enough! Sure, I guess the people at the top of these organizations make serious dough, but the ones doing the work are paid peanuts.<p>I guess it takes a special kind of person to do that, someone with a death wish, nothing to lose, and probably a massive hate boner for something.<p>I've always been fascinated by the criminal "underworld", even though I would never participate in anything, too much risk for too little reward.