SurveyMonkey Acquires Wufoo (YC W06)

I'm curious what they do in revenue and it's not listed anywhere. Here's a first stab:<p>Surveymonkey did $45m in 2009 revenue with 20m monthly uniques which is $2.25 yearly for 1 monthly visitor. Wufoo does about 1.5m in monthly uniques which is about $3.5m/yearly revenue.<p>On revenue comps, if we assume 5x-10x multiples, the purchase price implies a $3 to $7m/yr.<p>Based on the $30 plan being most popular, and 10% of users in the most expensive plan, I'm assuming a blended $52/mo or $624/yr per subscriber. With our $3m to $7m revenue range, that implies 5k to 11k paid users. With a 5% conversion from free to paid, that is about 100k to 200k free users. Which implies a 6%-12% visitor to registered user conversion based on their 1.5m visitors/mo. Seems like in the range!<p>Finally, for returns, PG and Buchheit invested 100k for 10% (mixergy interview), and YC took 7%. So assuming a 20% option pool, and net of the angels, the 3 founder got $22m or about $1.5m/year.

(This is mostly for future readers when both posts have fallen off the front page, but more discussion is at <a href="http://news.ycombinator.com/item?id=2481576" rel="nofollow">http://news.ycombinator.com/item?id=2481576</a> on an AllThingsD story.)

Dammit, Kevin, I was planning on stopping in Tampa to see you guys in a few weeks, as I'm on my way to Georgia and North Carolina, and you guys are gonna be in California where I won't be visiting again until at least next spring. Did you consider my feelings in this decision, at all?<p>But, I guess I'm happy for you. Congratulations.<p>I'm not at all surprised, though. I never had any doubt Wufoo would be a big success and make a lot of money.

wufoo is my favorite web business. I really thought they could take on the world. I'm very happy for their exit but a little bummed they weren't the ones buying survey monkey.

Congrats to WuFoo! As rishi says I was hoping you'd take over the world ... still, it's a great exit, and a real testament to everything you've accomplished -- product, company, and happy customers.

From the FAQ page linked in the post:<p><i>Wufoo also seemed like a perfect compliment to their growing suite of services to offer amazing data collection tools to their customers.</i><p>I'm sure Wufoo is very polite and all, but you probably meant "complement". Unless you didn't, of course.

Congrats! Wufoo is awesome, and you deserve the acquisition.<p>With the new engineering resources, I'd love to see some awesome features like:<p>1. 1,000 field entries per form instead of 100 (<a href="http://wufoo.com/forums/discussion/3020/workaround-for-100-field-limit/p1" rel="nofollow">http://wufoo.com/forums/discussion/3020/workaround-for-100-f...</a>)<p>2. A "Form Building API" so we can programmaticaly create forms. (<a href="http://wufoo.com/docs/api/v2/#makeforms" rel="nofollow">http://wufoo.com/docs/api/v2/#makeforms</a>)

Congrats to Ryan, Chris and Kevin -- you guys have worked hard and killed it! Excited to see you'll finally be joining us on this coast as well :)

Congrats to the Wufoo team!

Awesome! Congratulations to the Wufoo guys!

This article is twice on the front page, note to pg it would be nice to have a 'merge' refs capability.

Wow, congrats guys!

Congrats! I wonder what the ROI is!

Here I would've assumed that the situation would be reversed. I thought Wufoo was huge (in revenue) and Surveymonkey was an upstart.