That means, for many victims, that that's it, game over, you go out of business. A lot of ransom money is paid because often as not it is very hard and expensive to ensure not only that a business can recover from such an attack, but also on a timeframe and at a cost that doesn't by itself break it, so a great many can't unless it gets detected and stopped very early. Lots of businesses will pay regardless of a ban and eat the fine, or try to pay clandestinely, diverting resources law enforcement should be using to catch the perpetrators. Not sure this is worth a bit more pressure to catch criminals that probably won't get caught anyway.