I use Amazon a lot and I have Amazon Prime but I've started to do big purchases elsewhere.<p>Because, frankly, the difference between having 25 relevant SKU's in a smaller store versus 1000's on Amazon doesn't matter to me when I only want to buy one of them. The right one.<p>I don't want to have to try and work out if it's real or counterfeit, or how reputable the brand is, or whether the listed specs are accurate - I'm happy to pay a bit extra for a store's merchandisers to do that for me.<p>So yeah, I'd buy a USB Stick from Amazon, but a television, not so much. I'm not even sure how they can solve these problems (how can you police/accurately rank a huge inventory?) but at the very least they could get rid of co-mingled inventory etc. that are making it even worse.