How Apple Is Organized for Innovation

Is the way &quot;Apple is organized for innovation&quot; the reason why XCode is so prone to crashing? Is it why so many of Apple&#x27;s new APIs are lacking documentation? Is it the reason the iOS Simulator doesn&#x27;t reliably export the accessibility tree needed to run XCUI tests without flaking half the time?<p>What about the fact that they haven&#x27;t announced a single new product category since the Apple Watch in 2014?<p>To my mind, it certainly seems as if Apple is actually organized to simply refine the innovations of its past, much like the conventionally grown tomatoes that we&#x27;ve all grown accustomed to. Apple is now just another amplified thing, very much in the mold of our post-WWII mindset.

iMessage is a true marketing innovation in America, where the only &quot;alternatives&quot; are Facebook and (barely usable) SMS. It restricts communication and makes life more difficult for everyone who doesn&#x27;t have an iPhone, which in turn increases iPhone sales. Meanwhile, while holding basically infinite money, they pretend some patent troll is holding them back from making it cross-platform. Pure genius.

If you’ve been an accountable executive in both entrepreneurial startups and global enterprises, this article resonates.

It&#x27;s refreshing to see that a functional organization is a viable alternative to the product-based divisions that most startups and companies adopt nowadays. Also management by experts seems inspiring:<p>&gt; “We went through that stage in Apple where we went out and thought, Oh, we’re gonna be a big company, let’s hire professional management. We went out and hired a bunch of professional management. It didn’t work at all….They knew how to manage, but they didn’t know how to do anything. If you’re a great person, why do you want to work for somebody you can’t learn anything from?&quot;

Hard to say they&#x27;re innovative when Samsung has produced folding phones before them. Similarly, bezelless display was just following Huawei and Samsung. In fact, many of their so called new and innovative features have appeared in android phones earlier, but Apple markets them better. Apple is efficient at money making. If I were to profile a company for innovation, I would profile Nintendo. They have consistently dared to create new types of gaming consoles. No generation is similar to the previous one.

Anyone who works at Apple care to vote for or against this as a model for other companies to follow?

Apple is not an innovation company they are a well managed product company.<p>Using &#x27;Rosner&#x27; as an example is a little bit insufferable: &quot;We only have experts!&quot; But then put an eng. with 20 years Engineering in charge of a <i>media</i> product?!?<p>&#x27;I have to learn what incentivizes News companies!&#x27;. Yeah, maybe a few more things. Three cheers for being a cowboy, but know that you&#x27;re a cowboy in that situation.<p>Do you notice how badly Apple does in everything social or media? Sure they made podcasts mainstream, but after 20 years of incubation, and still others reap the reward?<p>This is an example of that kind of weird hubris, it reminds me of &#x27;Google Plus&#x27;.

pfffft

“ Apple is not a company where general managers oversee managers; rather, it is a company where experts lead experts.” enough said.

so I guess apple has reached or passed peak innovation...

[^] press to doubt.

Apple innovates in marketing and pushing lock-in that holds back the actual progress.