What I've read recently (and recommend):<p>1. The Four Steps to the Epiphany - Steve "@sgblank" Blank<p>2. Built To Last - Jim Collins<p>3. (re-read) Crossing the Chasm - Geoffrey Moore<p>4. Positioning - Al Ries & Jack Trout<p>5. Differentiate or Die - Jack Trout with Steve Rivkin<p>6. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout<p>Reading Now:<p>1. Repositioning - Jack Trout with Steve Rivkin<p>2. Enterprise 2.0 - Andrew McAfee<p>Queued Up to Read:<p>1. Create Marketplace Disruption - Adam Hartung<p>2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth<p>3. The Ultimate Marketing Plan - Dan S. Kennedy<p>4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter<p>5. Only The Paranoid Survive - Andy Grove<p>6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne<p>7. The Power of Unfair Advantage - John L. Nesheim<p>8. Product Lifecycle Management - Michael Grieves<p>9. Marketing High Technology - William Davidow<p>10. Open Innovation - Henry Chesbrough<p>11. Product Strategy for High-Technology Companies - Michael McGrath<p>12. Living on the Fault Line - Geoffrey Moore<p>13. Inside the Tornado - Geoffrey Moore<p>14. The Chasm Companion - Paul Wiefels<p>15. Getting to Plan B - John Mullins & Randy Komisar<p>16. Business Model Generation - Alexander Osterwalder & Yves Pigneur