One thing I noticed when looking at the two fliers and hadn't considered before, but which didn't seem to be spelled out in the article is that design for fliers is in some ways fundamentally different from design for web pages.<p>We're only ever seeing web pages from one distance, but a flier has to first call attention from a distance and then when someone comes close give the information needed for them to do something about it.<p>The original version, when seen from a distance, could easily be mistaken for a demonstration or a movie or such, since only the picture and title are in very large and distinct fonts. The new version, by contrast, has "Beginner Class", "Regular Classes", and "Come Visit" popping out making it clear to someone walking by that the cool stuff in the picture is something you can learn rather than just see.<p>And once the attention of the potential customer has been caught and they stop, then they can read the fine details.