Self policing is working fairly well so far. Any developer who uses AirPush is taking a huge gamble. Personally I will uninstall the app, report it as malicious malware, and write a scathing review of any app that uses AirPush. I hope others are doing the same. The problem is going to be what happens when the carriers pre-load applications using AirPush along with a locked boot loader to prevent you from rooting your phone to remove it. That's the point where you'll see an exodus from Android. I really don't think people will put up with it. The carriers will almost certainly try it because what do they have to lose? They will probably start up-selling ad/bloatware removal like Best Buy does with PCs.