It is things like this, why I love capitalism.<p>Not getting into a political debate, but which other economic system known to man, could allow a system to be created that is more efficient than better capitalized rivals (read FedEx, UPS, DHL) and all packages delivered by people that are illiterate.<p>I think it is easy to underestimate the logistical challenges of delivering food to 175,000 people all over a city when you have never tried it.<p>As someone that has worked with a friend try to coordinate lunch orders for just 100 - 200 clients (including buying enough ingredients so there isn't waste, to collecting all orders in time, to delivering lunches on time), let me assure this is no easy feat.<p>The most ironic thing though is that I think that if you were to plot a graph between the number of customers you have and how easy it is, I think you would see that it initially starts a in dip (i.e. delivering and serving lunch for 1 - 10 people is relatively easy, but as you go up to say 500 people complexity blows up and efficiency - on every scale - plummets) and then after you reach some local maxima (when you are able to afford more people and better systems from the revenues) efficiency starts to pick up again and the graph goes up and to the right.<p>God bless the free market - wherever it is!