I've been a netflix customer for 11 years and a couple of months. The reason I was totally blown away by Netflix for the first few years I was a member is that they were <i>constantly</i> iterating their product.<p>I'd be on their website cursing some minor UI annoyance, and next week.. it was gone. Keep in mind this was 2000/2001.. Long before it was common for folks to deploy new code every few days to production. I was so impressed at their commitment to the quality of the product that I really wanted to work for them quite badly. Only issue was that they were in Los Gatos (wherever that was.. sure didn't sound very nice.).. So I never applied. Netflix was my first employment-crush.<p>And anyways, I didn't really deserve the gig because I didn't have the vision. I kept telling myself (for like, a decade) "I'd invest in Netflix, except that'd be silly.. cause literally any day they get remotely smart Blockbuster is gonna eat their lunch. They've just got too much leverage in the space, and no way is anyone stupid enough to watch these scamps nibble away at the market that they'd eclipsed already".<p>Yeah. We know how that went.<p>To me, Netflix isn't a story of the great idea that someone came upon and ran with... The idea was kind of obvious, and most of us would've dropped it the moment we had it for fear of the installed competition. Netflix remains a story of brilliant execution, to me.<p>I dig those scamps.