When the Long Tail Wags the Dog (2006)

I feel like references to "long tails" seem to have dried up in the last 5-10 years. But the long tail phenomena seems as valid as ever. Especially, small but highly committed political positions like anti-vaxers can become extremely influential at times.

I just now commented in another post about how you can use this too your advantage to get niche goods manufactured at will by flooding the appropriate search engines with inflated demand. Too good!