I think most people have basically given up.<p>On one side are Christians and Muslims who think the world as we know it is going to end anyway, so what's the point?<p>On the other side are people who believe this life is it, and so they won't be around anyway.<p>I think the first group is guilty of text idolatry. The second group is extremely presumptuous -there is no certainty that reincarnation or immortality of the psyche isn't a fact. Science does not rule out the possibility.