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Ask HN: How to land web development contracts through cold emails

18 点作者 kiraken超过 4 年前
I was wondering if any of you ever tried cold emailing companies and startups and how you made it work

4 条评论

gk1超过 4 年前
Yes, and it was a waste of time. Freelancing and consulting is a relationship business. It&#x27;s hard enough to get a reply from cold emails (0.5–1.0% reply rates are typical), it&#x27;s even harder to form a relationship that will result in high-value contracts.<p>If you absolutely need to do it, make the emails highly targeted and personalized. For example:<p>1. Find 10 companies that are very similar to your last client.<p>2. For each of those companies, find the person with authority and budget to hire developer contractors.<p>3. Study them and their company and make educated guesses about their current needs or problems. For instance, if they just launched a new product, maybe it needs an API. Or if their product only integrates with X and Y, maybe they could use an integration with Z.<p>4. Write a <i>very short and direct</i> email explaining that you can help them do [need&#x2F;problem from step 3], what you did for [past client who resembles them], and what was the business outcome of that project.<p>5. Follow up once at most. Don&#x27;t be annoying.
saluki超过 4 年前
I tried mailing out letters to small businesses in my area, I would research 10 at a time who needed a new website or didn&#x27;t have a website.<p>I printed The front of the envelope in color and the back in color with a pitch for web development&#x2F;hosting services.<p>Each time I sent out a batch of 10, 1 or 2 would call or email and usually 1 would sign a contract for me to do their website.<p>On the flip side my best projects and clients have always been through relationships&#x2F;recommendations. Way better projects, way better fees and longer term ongoing clients are almost always from your personal network.<p>This means working with local small businesses vs working with Fortune 500 companies and NFL teams in my case.<p>So feel free to reach out, I think physical mailings would work better for local businesses.<p>I see cold pitch emails come in to contact forms all the time, they aren&#x27;t very polished though so if you craft them just right you might have success. Especially if you&#x27;re a customer or met the owner at some point, include that in the email. Or send them a link to a mock up of their website and list off issues&#x2F;improvements you would do for their site.<p>If you are at a visit in person and notice they need a new website that&#x27;s a great time to ask who you could talk to about a new website or get their email&#x2F;phone number to contact them when they aren&#x27;t busy (you can&#x27;t talk business during the busiest part of their day).<p>Cold email, it&#x27;s possible, but difficult.
c22超过 4 年前
I haven&#x27;t, but I run a few websites and I get a few emails a week offering to rebuild them for better performance, modern style, or SEO enhancement.<p>I can&#x27;t tell if they&#x27;re bots (I assume they are) and my websites are fine, so I don&#x27;t respond to any of them.
bigbassroller超过 4 年前
yes. here is good place to start <a href="https:&#x2F;&#x2F;thecreativeham.com&#x2F;the-list&#x2F;" rel="nofollow">https:&#x2F;&#x2F;thecreativeham.com&#x2F;the-list&#x2F;</a>