The article has a somewhat misleading clickbaity title and is behind a paywall. This is the list of what is redacted:<p>> Google's percentage share of the digital ad market<p>> Number of ads Google's ad servers process per day<p>> The cut of every ad sale Google collects<p>> Something a Google exec "frankly conceded" about the design of Google's ad exchange<p>> The true design goal of Google's ad tool for small web sites<p>> Google's commission rate on ads from small advertisers<p>> The percent of time customers using Google's ad tools spend buying or selling ads from Google's ad exchange<p>> Something Google said to the FTC in 2008 about its ad server<p>> Google's estimate of the percent of online publishers using its ad server<p>> Google's description of publishers' difficulties in switching to rival ad servers<p>> The name of the team within Google's New York office that designed a program called RPO to make ad bidding less competitive<p>> The name of one of Google's bid rigging programs<p>> A screenshot of said bid rigging program<p>> Something Google employees discussed at an October 13, 2016 meeting<p>> The code name of a program Google developed to compete with a publisher-developed technique called header bidding<p>> A Google slide deck about the pain caused by Facebook's support of header bidding<p>> An October 5, 2016 internal presentation to senior Google execs about Facebook and header bidding<p>> Something Facebook VP Dan Rose told Mark Zuckerberg in an email about Google and header bidding<p>> Details of an agreement Facebook and Google struck in 2018 allegedly to undercut header bidding<p>> The Star Wars character Google used as an internal code name for the agreement<p>> A word that appears 20 times in that agreement<p>> The way Google's mobile format, AMP, actually hurts publishers<p>> Google's strategy in withholding YouTube ad inventory from competing ad tools<p>> Google's name for a restricted access data set that combines information from its search ads, YouTube ads, and display ads<p>> Google's name for its scheme to arbitrage ad pricing<p>> The name of Google's future project to turn the entire web into a walled garden it controls<p>> A summary document of the walled garden plan