"NoSQL is a bullshit marketing term coined to insight ire in the heart of DBA's."<p>Git can be an awesome place to store data for your web app, or it could suck, CouchDB may be awesome, it also may suck, I realise that sometimes its useful to come up with broad marketing terms to lump together related technologies, I think the current thing of all new web stuff under "html5" is perfectly fine, but in the case of new data stores I think its just pointlessly damaging, a lot of these are very different applications with their own advantages and disadvantages.