I can't find it now, but there's a new standard to associate a logo image width a domain for use in email, using a DNS record. From memory one of the big certificate providers is acting as the official verifier and there will be a fee, when it comes out of trial.<p>On its own it's a silly little thing, but confidence scans are all about lots of little things which add up to a greater whole. I think it could help those who embrace it.<p>I remember working at a company where someone in finance gave away a large 5 figure sum to an unknown bank account, because a Hotmail address set up with the MD's name, who was on holiday at the time, asked them to do so. They were lucky that their bank agreed to cancel the payment an hour after they made it. This could have helped.