TE
科技回声
首页24小时热榜最新最佳问答展示工作
GitHubTwitter
首页

科技回声

基于 Next.js 构建的科技新闻平台,提供全球科技新闻和讨论内容。

GitHubTwitter

首页

首页最新最佳问答展示工作

资源链接

HackerNews API原版 HackerNewsNext.js

© 2025 科技回声. 版权所有。

Apple causes ‘religious’ reaction in brains of fans, say neuroscientists

61 点作者 nprincigalli大约 14 年前

13 条评论

spoondan大约 14 年前
I suspect that this was originally intended as a bit of fun, not to be taken seriously. Alas, it's being reported as if it were serious and I feel like someone must point out the obvious, grievous flaws:<p>According to the article, the finding is based on an MRI of exactly one subject, Alex Brooks. Brooks seems to be exceptionally ardent and there's nothing to suggest he is at all representative of anyone but himself. It is never really safe to draw broad conclusions from studying one subject. But it is ridiculous to do so with someone you've specifically selected because they are exceptional.<p>Yet even if Brooks were representative, there's nothing within the article to suggest that the brain activity detected has anything specifically to do with religious thoughts or feelings. Yes, those areas light up when religious images are shown to religious people. But there are obvious alternate explanations that aren't addressed. Perhaps those areas of the brain light up when shown familiar visual stimuli. An Apple fan strongly recognizes an iMac. A Jesus fan strongly recognizes the crucifix. Or perhaps this brain activity is just caused by seeing something you like. You could control against these confounding factors, but they evidently have not.<p>Basically, unless the article has glossed over a lot, there is no finding here at all and this is the BBC pretending at science.
评论 #2564475 未加载
sjs大约 14 年前
Not only their fans. For some reason almost nobody can look at Apple and their products objectively. It's love/hate.<p>My best guess is that people who care about little details like 2 volume levels for headphones &#38; speakers, pausing your iPod when you unplug the headphones, etc. really love Apple (that's the case with me), so when we go off about how great they are someone else who sat down at a Mac with a default config couldn't right click, maximize a window, etc. and <i>hated</i> it, it makes him hate it even more because to him it's blind Apple love. Nobody could possibly love such a hamstrung system in the hater's eyes, and in the lover's eyes Apple can do no wrong. So the rift widens because of the strong opposing feelings. Talking often makes it worse.
评论 #2565192 未加载
评论 #2564853 未加载
RexRollman大约 14 年前
Can't wait to see them try this with Emacs and Vi users.
评论 #2564173 未加载
tomelders大约 14 年前
Or, Religion causes an "Apple" reaction in believers brains. I don't think it's fair that a certain brain activity is named after the stimulus that came first.
评论 #2567979 未加载
garret大约 14 年前
Related: <a href="http://paulgraham.com/identity.html" rel="nofollow">http://paulgraham.com/identity.html</a>
saool大约 14 年前
I guess fanatism is fanatism after all, no matter if it's about hardware companies or religion.<p>We want to believe, lol.
gose大约 14 年前
Reminds me of this quote from Simon Sinek:<p>"People don't buy what you do, they buy why you do it."<p>He uses Apple quite a bit in his analogy here:<p><a href="http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html" rel="nofollow">http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...</a>
cateye大约 14 年前
The page asks for a permission to install a Chrome extension. That really causes a reaction in my brains.
timinman大约 14 年前
Not surprising at all, but 'religious' is a pretty poor descriptor. And this has been around for a while.
评论 #2565130 未加载
jdietrich大约 14 年前
People react to images they care strongly about.<p>Film at eleven.
othermaciej大约 14 年前
Apple study causes 'confirmation bias' in brains of Apple detractors, say high-status people with valuable credentials.
lotusleaf1987大约 14 年前
It's not unique to Apple. Nike, Porsche, Mercedes, BMW, Yankees, and many others do the same thing. It's known as cult branding. There's a good book on it called" The Power of Cult Branding" by Mathew Ragas.
评论 #2564629 未加载
评论 #2564691 未加载
gubatron大约 14 年前
religion == fanatism