Apple is doing the minimum that the market will let it get away with. Fortunately for the company, that bar is pretty low by the alternative: Microsoft.<p>This is a pretty good example of the power of branding. Customers (on the whole, not necessarily individually) are willing to overlook poorly functioning applications, lost data, expensive hardware, DRM, near-instant depreciation, lack of APIs, and so on because the positive feeling that brand imparts balances out the negatives.<p>As martythemaniak points out in his comment, if Microsoft were to try some of these things, the press and blogs would be all over it.<p>At the least, this sort of behavior from the big players in a market has one upside: It creates an opportunity for an upstart to come in and compete on service.