From my (limited) experience with individuals that I'd genuinely call "rich", is that they largely just want experiences.<p>Those experiences could be the thrill of creating a rocket and launching their car, that experience could be hanging out with penguins in Antarctica or going with your extended family, or helping an individual or group either with your connections or via no-strings-attached cash money.<p>I think people look at the rich, and the ultra-wealthy, and assume they're all some knob that wants to show off his or her fancy cars, fancy watches, fancy homes, while treating their employees like slaves and cackling maniacally. I think those types are far from the rule though and are in fact the exception. I think most people, that have self-built the bulk of their wealth, are much more 'normal' but just operate at a grander scale. Instead of paying the last 2 dollars of the single mother's grocery bill in front of them then going home feeling good they hand someone 10,000 for tuition or a medical bill or they cut a million dollar check for a charity/foundation/hospital and feel better but not as good as that person that helped that person in the checkout line because they know they've got far more money than they need but also know they can't just throw it at every issue because it wouldn't be the best use of the money - if John Trillionairington the First started handing out million dollar checks, you'd have a fair number of people buying 200k dollar cars and a Rolex for each wrist and going "come on John, give me more you cheap skate, this stripper needs more tips!" (see: many significant cash prize lottery winners).