I was most struck by this:<p><i>But it also has an agreement with Google that Maple is hoping will eliminate any need for the company to market its services. If you Google a dentist in some markets right now, a customer review in DemandForce’s system will pop up</i><p>Pop up where? In the natural search results? Is it standard practice for Google to have such special arrangements?
"[H]e said he has switched his primary focus to business software and services." As would I, if I spent 23 years at IBM and a dozen or so years as a VP at Microsoft. You have nearly four decades of experience in the field, why give that up?