><i>This summer, three of the TikTok's most popular stars, Josh Richards, Bryce Hall, and Griffin Johnson, decided to become angel investors.<p>The three influencers are part of a broader group of TikTok celebrities called the Sway House and have attracted a fair share of scandal and controversy, including for throwing a large, unmasked party during the pandemic. But tech founders have mostly welcomed them with open arms.</i><p>Honestly what this reminded me of is the paper on Veblerian entrepreneurship[1]. People like this might have their finger on the pulse when it comes to entertainment content, or social media, but I have no idea how they're supposed to make informed technological decisions in the more narrow sense of the term. Venture capital seems to be more and more invested in entertainment, lifestyle, and content creation rather than deep technological and material innovation.<p>[1]<a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3479042" rel="nofollow">https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3479042</a>