> But what’s notable is Intel’s scope here, with plans for hybrid chips that will scale far beyond simple mobile devices.<p>What does the author mean by “simple mobile devices?”<p>The reason Apple hit it out of the park was because the mobile devices were more advanced than any mobile or desktop computer, yet in a tiny enclosure.<p>I would think that scaling up to desktop or server machines with more flexible thermal requirements and tons of power would be where the discipline in mobile soc design pays off.