Title and timing are everything - I submitted this story yesterday and got no upvates, and no comments: <a href="http://news.ycombinator.com/item?id=2584908" rel="nofollow">http://news.ycombinator.com/item?id=2584908</a><p>Don't mistake me - this isn't a complaint. It's an observation that although technically savvy people pride themselves on assessing data purely on its merits, we are persuaded by words and images in ways we don't fully understand.<p>This is then really important in web design, marketing, sales, presentations, <i>etc.</i> You can't rely on your technical superiority.<p>Timing and presentation matter almost more than content. More than you'd hope. More than you'd want. More than is reasonable.<p>But it's not about reason.