I can see how a poker fan might be annoyed that this didn't match what they thought was important about poker, but TFA still has value for illustrative purposes. The author admits he's stretching the poker analogy, then proposes rules for a poker variant with incomplete/imperfect information and information asymmetry that's somewhat similar to startups. Including avoiding bad bets by folding and pivoting by trading cards. Overall I thought it was clever.<p>It's not a perfect metaphor but it's an easy-to-grasp mental model for explaining certain Lean Startup concepts. Coincidentally, I am currently developing an online poker game (literally! that was the main reason I clicked on this link). Today in a conference call with my project partner, we were talking about what hypothesis-driven goals we had for pre-launch testing, and I was glad I saw the article because it was like an abstract mini-refresher.