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Intel mocks Apple in new campaign highlighting things users can’t do on a M1 Mac

33 点作者 bezout超过 4 年前

14 条评论

throwaway189262超过 4 年前
So dumb, but typical Intel. I smell fear.<p>Rule of thumb, any time you hear a competitors product mentioned in ads you know it&#x27;s unbeatable. Like, which smoothbrain at Intel thought it was a good idea to spend millions of dollars telling people about Apple&#x27;s M1?<p>Intel has so little to say about its own products that it&#x27;s redirecting ad money to the streisand effect
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webmobdev超过 4 年前
I love this even though I am no fan of Intel. But as a consumer, I want Intel to survive, because without such competition it is we who are ultimately screwed.<p>I also feel safer with Intel hardware than Apple&#x27;s, because Apple is a system integrator who makes their own hardware and software. And thus they don&#x27;t care beyond that - and so you have soldered hardwares (with no documentation), limited to no software comptability (for other OSes), face varying levels of difficulty to make anything work outside their ecosystem etc. ... it&#x27;s fine for certain people. But limits our computing freedom.<p>If it were not for Intel or AMD, we would have a lot of silo-ed and incompatible systems, just like Google, Apple, Microsoft and Facebook have divided up the internet. Perhaps this is already happening with our personal computing devices slowly, and we haven&#x27;t fully grasped it yet ...
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michelb超过 4 年前
Why? How much does Intel have to fear from Apple? It&#x27;s not like a ton of Windows users will suddenly switch to Mac because of the M1. If anything they will switch to AMD as that still runs Windows.<p>I think Intel has bigger threats elsewhere. This is just a waste of money and will eventually backfire.
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Toutouxc超过 4 年前
Intel is Apple&#x27;s abusive GF and Apple just started meeting the cool and intelligent new girl from work.
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weinzierl超过 4 年前
They forgot to mention <i>Meltdown</i> and <i>Spectre</i>. Too unfortunate that M1 cannot deliver on these.
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utf_8x超过 4 年前
If you can go all day on a single charge you&#x27;re not on an Intel laptop. Go Mac. :)
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todd8超过 4 年前
This provides evidence that Intel and Apple have split for good. I&#x27;m happy with my new M1 Apple systems, but I wondered if the Mac Pro was possibly going to stay Intel based because of number of PCI lanes, ECC memory, etc. This campaign by Intel seems to indicate that contracts between Intel and Apple have Intel believing that no more Apple products are being planed at all for Intel chips.
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sradman超过 4 年前
Wintel vs. MacArm: Intel throwing its marketing might against Apple indicates a fear of an exodus from Wintel. Remote work has increased demand for laptops during the pandemic.<p>We may have entered a phase similar to automobiles where brand stickiness is correlated to first purchase. I wonder if the ads will continue after the pandemic subsides and whether the exodus is significant.
iamleppert超过 4 年前
This is what happens when you prefer an incremental culture over a culture of innovation. There’s no way they could possibly innovate at this point with all the baggage of x86.<p>I think Intel has a long way to fall before they are forced to finally face the music and innovate a bit. Until that time, expect to see a lot more of these awkward and cringe ad campaigns.
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DNied超过 4 年前
To be fair, Apple started it in the late &#x27;90s with their Pentium-snail ads.
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rnmp超过 4 年前
The point about two external monitors is fair but short-sighted. It’s not gonna age well. Apple will release the next version of the chip with multi display support.
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pdimitar超过 4 年前
Good grief, seeing news like this takes me back to kindergarten where kids&#x27; favourite activity was finding out the best way to make fun of the other kids.
zoid_超过 4 年前
This is pretty funny, can&#x27;t wait to replace my hot to the touch macbook pro with an m1 model when the larger models come out.
supertrope超过 4 年前
Echoes of Adobe Flash.