How Guy Kawasaki Launched Truemors for $12,107.09

I don't understand why everyone is so critical of what Guy has done and the steps he has taken to accomplish it.<p>I am not a big fan of Truemors, but I really enjoyed reading about what he spent and the things he did to get it off of the ground.<p>

Random question, when does one need to incorporate? I'm building an app slowly and only have a few $10s to spend every month. Clearly, I can not afford extra expenditures.<p>My friends will see a private beta, and then I'd like to start looking for some funding. Will I need to be incorporated before that point?

Seems Guy played that hand perfectly. He bet that 'inquiry minds want to know.' named it Truemors, or as I usually mistaken and slur Tumors. I'm unable to hold on to 'true rumors'. However, I disagree with Guy, he did create a business plan ... not one that requires 20 slides, but one that suits his own 5 second elevator pitch evangelist style.

Tips for outsourcing like Guy did: <a href="http://news.ycombinator.com/comments?id=26310" rel="nofollow">http://news.ycombinator.com/comments?id=26310</a>

400 dollars, for that logo?!<p>If anything, he could've saved an extra $1000 at least, giving me a bit more hope as I start my venture.

I'm surprised he's proud of any one of those points, let alone all of them. But I think the true reason behind writing the article is to convince his readers, as well as himself, that he's doing this just to see what happens.

I have nothing against GK but also can't understand this amount

<i>$1,115.05. I spent $1,115.05 registering domains. I could have used GoDaddy and done it a lot cheaper, but I was too stupid and lazy.</i><p>I don't understand this part (either). First of all, 55 domains is way overkill. Maybe some of the country-coded TLDs are worth it if you're really going to do, say, a German-language Truemors.<p>Ok, so even then, 55 x $6.95 =~ $385. (GoDaddy does $6.95 domains with discount codes. There are scores of discount codes out there. Use CHILL3, for instance.) I can understand being a little lazy, but $700 lazy? Even if you're rich, 700 bucks is 700 bucks.<p>If it was me: F the country codes. Register .com, .org, .net, .us, .info, .biz. And you're done -- in fact, you're beyond done. You don't really need that crap at all. You need some SEO instead, perhaps.

$4,824.14. The total cost of the legal fees was $4,824.14. <p>(???)<p>“The only reason Truemors is getting so much coverage is that it’s Guy’s site.”<p>Too bad it's worthless. If he actually made something new and/or innovative, his celebrity would actually be put to good use.