> People needed to be evacuated, but left to its own devices, our AI would have discouraged them with a higher price.<p>There's two sides to the market. If off-duty drivers saw the higher price, they would be inclined to join. The price conveys information to both parties. Similarly, if I could, but don't have to, take a cab, seeing a very high price would dissuade me. But if I'm in a dangerous situation, I would gladly pay that price. Prices exist whether you want them or not. Charging everyone a low price when there are extraneous circumstances that affect the supply or demand doesn't miraculously solve the mismatch.<p>Variable pricing in general is a good idea, but you obviously need caps and floors. For instance, I have an adjustable rate mortgage. It makes sense to me, and when it starts adjusting the maximum rate it can go up to is around 10%, still not unreasonable worst case scenario. These contracts apparently didn't have a reasonable maximum rate, but there's no reason they can't be built with one.<p>We should encourage transparent prices. If energy is constrained, we should discourage people from using energy if they can and encourage supply. And the simplest way to do that is the price system.