I didn't know that companies and institutions could create TLDs with their name, fully dedicated to them.<p>At this point, why not just accept any string of characters up to a certain lenght as a TLD? We've already lost the advantages of having fewer TLDs, no one can remember what is and isn't a TLD, so we have to assume that <i>anything</i> could be a TLD.<p>I don't realy agree with the proliferation of so many TLDs, but the damage is already done and the logical step forward is to let anytjing be a TLD.