"Sleight of Mouth" is a great resource for anyone who wants to learn more about NLP techniques like framing.<p>> Perhaps the most fundamental goal of applying the verbal patterns of Sleight of Mouth is to help people to shift their perspective 1) from a problem frame to an outcome frame, 2) from a failure frame to a feedback frame, and 3) from an impossibility frame to an ‘as if’ frame.<p>(An "as if" frame is where you imagine if the impossible outcome was possible and what that would be like.)<p>One of the main takeaways from this book was learning about Disney's creative process (although this wasn't discussed explicitly). There's three roles, all being important: the dreamer, the realist, and the critic.<p>The critic tends to operate from the "problem frame." Basically, they can be more effective by shifting to the "outcome frame." Instead of focusing on what you don't want, figure out what you do want instead. "Avoiding stress" changes to "becoming more relaxed and comfortable."<p>After identifying the positive intention behind the criticism, the book recommends changing it from a statement into a "how" question. "How can we...?"