In the long run, I wonder how clickbait can be a viable business model for an organization such as BuzzFeed. If you think about it, clickbait is designed to be disappointing.<p>The goal is to make the subject seem much more interesting than it really is - otherwise you wouldn't need clickbait for people to be interested in it. Faced with the fact that all your content is a letdown in some way, how does that not condition your userbase to be dissatisfied with your brand and it's content?<p>I know BuzzFeedNews is <i>supposed</i> to be legitimate, but I just can't see it as anything other than an arm of a business that produces chum.